A course that could help you write your way to a better life.
Are you drawn to words?
Turned on by them?
Do words genuinely excite you?
Do you believe you may have the ability to use words to sell ideas?
Our copywriting course has been created in partnership with someone obsessed with ideas and the power of words to sell those ideas.
Eugene Ruane's experience (35 years as a professional copywriter including creative director and head of copy roles) means you will be in very good hands and mentored by someone truly passionate about his work.
“If you’d like to be a copywriter, you don’t want to be a wrong writer, you want to be a right writer - here’s the course that’ll make your writing..righter” - Multi award-winning copywriter, Eugene Ruane.
This copywriting course has 6 modules covering:
What is copywriting & how to write great copy.
Copywriting specifically to do with Print/Press, Radio,
TV/Cinema, Social Media/Digital together with case studies and tasks.
How to become a professional copywriter & what you must know and DO to be a successful copywriter.
Webinars:
Eugene hosts regular webinars, where he discusses contemporary adverts, campaigns & relevant points of interest. He also holds regular group Q & A sessions & is available for 1-2-1 sessions with students too.
Tasks:
Eugene takes you through a wide variety of real-world briefs & tasks, where you can gain the opportunity to work just like a professional copywriter! He will feedback top tips about how to improve your copywriting.
So whether you want to write advertising copy for others, or to improve your own business - this is a course you can't afford to miss!
Course curriculum
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Course Overview
- Start Here
- An Introduction to your course tutor: Eugene Ruane
- Course Schedule
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Module 1: Copywriting
- A Brief History
- How Copywriting came about
- What is copywriting
- Exactly what makes copywriting different from 'writing'.
- What is 'great' Copywriting
- Study the Masters.
- The 5 Copywriting Commandments: 5 things every copywriter should know & do!
- How to write 'great' Copy
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Module 2: Copywriting for Print/press
- Introduction to Copywriting in Print/Press
- Body & Headline Copy
- Headlines & Body Copy - what is the difference?
- Headlines, End-Lines, Tag-Lines, Slogans.
- Are Fonts/Typefaces Important?
- Case Study 1 - Print/press
- Case Study 2 - Print/press
- Award Winning Creative Example
- True Story (NB: Chops in some countries is slang for face)
- Task 1
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Module 3: Copywriting for Radio
- An Introduction to Copywriting for Radio
- Copywriting for Radio - The 4 Elements
- Engaging Radio Listeners (using the 4 elements) Example 1
- Engaging Radio Listeners (using the 4 elements) Example 2
- Engaging Radio Listeners (using the 4 elements) Example 3
- How to engage listeners - radio commercials.
- Case Study - Octo Marine
- Task 1
- Task 2
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Module 4: Copywriting for TV
- Introduction for Copywriting in TV
- Case Study 1 - TV
- Case Study 2 - TV
- Task 1 - TV
- Task 2 - TV
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Module 5: Copywriting for Social Media
- Has Social Media/Digital changed Copywriting?
- How to stand out on Social Media with your copy
- How to write compelling sales copy for websites/blogs
- Power words - using words to sell
- Case study: A successful social media campaign from a copy perspective
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Module 6: Professional Copywriting
- Are professional copywriter's still needed?
- Developing Your Copywriting Skills - the how!
- Sell the Sizzle
- Sell the sizzle, not the steak!
- Idea Development
- Finding Your Copywriter Voice
- Thinking Outside the Box
- A Day in the Life of a Professional Copywriter....
- The Most Important Skills to be a Professional Copywriter
- Testing Your Work
- The Best Advertisements
- Further Reading - Recommendations
- Eugene's Top Tip
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Extra Tuition/Bookings
- Appointments Calendar - Book Here!